As 2025 draws to a close, it is a natural moment to pause and reflect, both on the year behind us and on what lies ahead. At Etlia, the past year has been meaningful in many ways. We have continued our long-term growth trajectory and achieved approximately 20% growth in 2025.
In the mid-year review I published last summer, we looked to the future with confidence and assessed market outlooks as positive, with demand expected to continue growing. Now, at the end of the year, we can state that the second half of the year lived up to these expectations, with H2 proving to be strong.
Growth, however, is not an end in itself for us. It is the result of trust, long-term commitment, and above all, people; our customers, employees, and partners.
New customers and strengthening capabilities
A great deal happened during 2025. We have welcomed several new customers, while our existing customer relationships have grown even stronger. A good example of this strengthening is reflected in our new customer references, including Orion and Fennia. These collaborations are extremely valuable to us and further strengthen Etlia’s position as a trusted and impactful partner.
At the same time, Etlia has grown from within. We have welcomed new Etlians (our Etlia Champions) and strengthened our organization by appointing a Head of Sales and Marketing. This is an important step as we prepare for the next phase of growth.
Our partnerships have also deepened throughout the year. Collaboration has become increasingly strategic and long-term, exactly the kind of partnership we believe in at Etlia.
Customer satisfaction at an exceptional level
One of our greatest sources of pride this year is customer satisfaction. Etlia’s Net Promoter Score rose to an outstanding 88 in 2025, up from an already excellent 81 in 2024.
High customer satisfaction enables strong customer retention and long-lasting customer relationships, while also supporting the well-being and engagement of our consultants. It is a strong indication that we are doing the right things and doing them right.
For this, my sincere thanks go to the Etlia Champions, our employees, as well as to our customers, with whom we have the privilege of doing meaningful work every day.
Etlia expanded to Tampere
At the end of 2025, we also took a concrete step toward the future by opening a new office in Tampere in November. Expanding into a new city is an important milestone for us and creates an excellent foundation for future growth, new talent, and even better service for our customers.
This is a strong platform on which to build.
Warm Holiday Greetings
Finally, I would like to thank you all for the past year.
To our customers: thank you for your trust and open collaboration. You make it possible for Etlia to continue to grow and evolve.
To our employees: thank you for your commitment, professionalism, and the Etlia spirit. You are the heart of Etlia and the reason our customer satisfaction remains at such a high level.
To our partners: thank you for the smooth and continuously developing cooperation. Together, we achieve more.
This holiday season, we have also wanted to give back to the wider community by donating funds to pediatric cancer care (Team Rynkeby). At the same time, we are proud to support health and unforgettable experiences, things that truly matter.
I wish you all a peaceful holiday season and a successful New Year 2026. Let us continue together on the path of growth, trust, and meaningful impact.
Juuso Maijala
CEO, Etlia Data Engineering
